This is a link to the presentation that I gave at the ALLA PLD (Ala. Library Assoc. Public Library Div.) Mid-Winter Conference Fri. Jan. 30 >> Web 2.0 Blowout: What You Should Know About Online Marketing and Your Library! I gleaned much of this info from having attended the Internet Librarian Conference the last two years, specifically Sarah Houghton-Jan's (LibrarianInBlack.net) workshops covering Online/Digital Marketing for libraries. With Sarah's permission, I shared tons of practical how-tos and tips to help Alabama librarians reach more customers.
The other presenters in our workshop were Katie Moellering from Emmet O'Neal Library and Jenne Johnson from Gardendale-Martha Moore Public Library. Katie shared her favorite blogging tips and Jenne enlightened us with how her library uses videocasting to attract customers.